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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? By listening to your customers. It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. Let's look at Target during the 2008 recession.

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]

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CX Experts We Love

Wootric

Why we love David : He’s VP of Customer Insights at Ancestry.com. A seasoned CX pro, David was with the Global Consumer Insights team at Clorox and Head of Global Research and Brand Strategy at Fitbit before joining the venerable family history and genomics company. To reduce churn? Optimize their product or service?

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Most recently, he was named one of Campaign US ’ Digital 40 over 40.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Most recently, he was named one of Campaign US ’ Digital 40 over 40.

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Customer Lifetime Value: A Guide to the Northstar Revenue Metric

Wootric

Divided by… How many new customers you gained in the same given time period. This method is common in consumer businesses such as e-commerce. That equation looks like this: CLV = (Average monthly transactions X Average order value) X Average gross margin X Average Customer Lifespan*.

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