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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Can personal customer service survive in a digital world?

Service Untitled

While the digital realm can indeed help all of us to buy smarter, perform better, and be better educated, can it ever replace a human at the hub of customer service? From the moment a customer walks through the door, the way he is treated beyond what is expected still makes the difference. Treat the customer with respect.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. Social Media Changes Customer Service. Even millions!

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Providing the customer service that your customers deserve

Service Untitled

It makes research convenient and allows us to compare prices, services, and even to formulate questions we want answered by one of the many providers out there, but what about an organization’s customer service? Keep a customer’s mobile experience positive; this trend is becoming more popular.

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In loyalty, entrepreneurial leaders will win

Currency Alliance

Many of those best practices are highly capital-efficient – so the best entrepreneurial loyalty leaders have produced big successes from relatively little. A few years ago, we interviewed Steve Hoban , who launched the Smart Shopper loyalty scheme for South Africa’s Pick ‘n’ Pay grocery chain back in 2011.

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Customers not feeling “a little love back from Starbucks”

Service Untitled

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

Between 2007 and 2011, Apple’s NPS soared from 58% to an impressive 72%. Engage with them through personalized communication, and exclusive offers to show your appreciation for their loyalty. Create Advocacy Programs: Develop structured advocacy programs that incentivize promoters to spread the word about your brand.

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