SuiteCX
OCTOBER 22, 2015
While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.
Experience Matters
JANUARY 6, 2015
We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. Customer Journey Deliberations. CX Training & Engagement.
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Experience Matters
JANUARY 20, 2015
For example, it revamped its “Contact Us” page to include ambassador chat and callback scheduling, which resulted in higher satisfaction and lower effort for customers. Despite being in an industry undergoing tremendous change, Aetna is focusing on its 2020 vision to make the company 100% customer-centric.
Kerry Bodine
JULY 31, 2018
I initially published my thoughts on the relationship between these disciplines back in 2013 when I worked at Forrester—and watched with amusement as people debated my Venn diagrams for years to come. They’re from 2012/2013, but the content is still relevant: From User Experience to Customer Experience.
Speaker: Dave Seaton, CEO of Seaton CX
Is Customer Journey Mapping a tired fad from 2013? Or a critical tool for sparking customer-centric change? 💥 The answer lies not in the map itself, but in the mapping process.
CX Journey
FEBRUARY 17, 2015
Image courtesy of HZ University of Applied Sciences Today''s post is a modified version of a post I originally wrote for Confirmit in April 2013. The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers. What is a stakeholder? And why should I engage with or interview one?
Horizon CX
DECEMBER 31, 2018
Customer Journey Mapping is another case in point. Nothing significant that I can tell outside of not enough attention or credence being paid to why it’s such an important tool in the CX toolkit and one that should be applied early in the CX journey rather than later. We just need to become more reasonable.
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