Michelli Experience
NOVEMBER 14, 2017
When I was asked to do a TEDx talk about a year ago, I keyed in on the message that your brand (be that your individual brand or your corporate brand) is little more than “what people say about you when you are not around.”. Of all things for which Ed is known, “signature baseballs” is a substantial element of his brand.
Storyminers
FEBRUARY 2, 2016
It predicted 2016 as the year predictive analytics and other ‘sensing’ technologies will be used to serve customers first. The Cathy family have been building their brand based on service (they say hospitality) since 1946. It naturally aligns the many clues (experience details) in the experience to be on brand.
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Currency Alliance
OCTOBER 11, 2018
The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. On the contrary, the hotel remains a highly valued experience offering.
Comm100
AUGUST 23, 2018
Their total customer count is over 310 million active customers – a number that was last reported in 2016. This year, the company was ranked the most valuable brand in the world , with an estimated brand value of about 150.81 She becomes our butler at the service at each of our guests,” Wynn founder, Steve Wynn explains.
ShepHyken
OCTOBER 3, 2016
Southwest Airlines Puts Its Heart Into The Customer Experience by Stan Phelps. Purple Goldfish) Two years ago Southwest Airlines launched new branding for the airline. The heart is now more prominent in the branding. Now he turns to wearable technology (the Apple Watch) to take the guest experience to the next level.
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