Magellan Solutions
FEBRUARY 28, 2017
Team up with an omnichannel call center – This generation demands exceptional customer service and a fast response, not just with calls but with inquiries made on social media as well. 63 percent of them are more willing to “check-in” to brands on social channels if they’ll get discounts and coupons in return.
ReviewTrackers
APRIL 4, 2017
The research is based on a January 2017 local search and online reviews survey conducted by ReviewTrackers, as well as findings from an analysis of over 2,300 online reviews of 4 national banking firms. In highly rated, favorable reviews, customers heaped praise on companies that delivered a positive experience through great customer service.
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Up Your Service
MAY 3, 2017
Good or bad, social media massively amplifies the word-of-mouth effect. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. However, smart companies see this as an opportunity to create brand evangelists.
Bold360
APRIL 27, 2017
Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. Intelligent support bots can interact with your customers on every channel, from mobile website to app, and from desktop to social media. Inspiring Real Loyalty, No Cards in Sight. trillion on travel by 2020.
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
Bold360
JULY 13, 2017
Often includes a bricks and mortar store, a website, a mobile phone website or app, advertisements, word of mouth, social media pages and more. Starbucks offer a valuable rewards program, accessible by a card for your wallet or an app on your mobile phone. This is practically the definition of omnichannel.
Currency Alliance
FEBRUARY 26, 2019
An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. demonstrating environmental responsibility. Emerging technologies.
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