Hallmark Business Connections

AUGUST 11, 2021

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).

Marketing 74

Marketing Magazine White Paper Social Media 74

ERDM

FEBRUARY 12, 2018

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? For 2018 they need to trust that customers know what they want.

Fashion 58

Fashion 2017 Omnichannel 2018 58

Oracle

DECEMBER 17, 2018

Here are three ways consumers will be able to enjoy retail therapy in 2018. Retailers are looking to their littlest guests to act as micro-influencers this holiday season by offering both in-store and online experiences for children— at no cost to the parent. 2018 is the year of shipping wars with big box retailers.

Retail 40

Retail 2018 Omnichannel Events 40

Thunderhead

OCTOBER 19, 2018

In other words, satisfying customer needs, rather than ‘forcing journeys’ – for example, providing the option to have entirely online experiences. This is compounded by the digital car-buying experience feeling transactional – one client recently described this to me as “like buying a pint of milk”. Easier said than done?

Omnichannel 40

Omnichannel Automotive 2018 2025 40

Qualtrics

OCTOBER 10, 2019

Brands who excel at in-person experiences are those who can understand and take advantage of these multi-channel consumer behaviours, and know how to get the best out of all available touchpoints, whether digital or traditional, in order to engage their audiences. Oasis – merging online and in-store fashion retail.

Travel 34

Travel Retail Multi-Channel Fashion 34