Qualtrics

FEBRUARY 16, 2021

In the case of a hotel for example, guests are involved from the booking stage, right through to check out, before (hopefully) re-booking for next time. Multi-lane drive-thrus that provide a view into the kitchen. Within the hospitality service sector, great guest experience is a well-known cause of happy reviews and repeat business.

Guest Experience 49

Guest Experience 2021 Hotels Hospitality 49

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

Magazine 52

Magazine Loyalty Innovation 2020 52

SurveySparrow

JUNE 23, 2021

After all, as of 2020, there are 2.74 Measure your customers’ satisfaction level by pushing surveys through ads. Social media channels are for killing free time. If you bore the customers with lengthy questions, they’ll leave the survey halfway. Facebook surveys are supposed to be fun and engaging.

Social Media 52

Social Media Hotels Multi-Channel Net Promoter Score 52

Currency Alliance

NOVEMBER 17, 2020

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

OCTOBER 27, 2017

This ´other´ 80% represents the mid and long-tail of customers that might be spreading their share of wallet among many competitors, or simply a set of customers that can be profitable when attracted back to the business, but their needs are such that they just can´t spend a lot every month.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. All the Thought Leaders present in this list have significantly impacted the Customer Experience Domain in their own way.

2020 132

2020 Customer Experience Magazine Consulting 132

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52