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Delighting for Dollars… How Improving CX Increases Loyalty for Leading Retailers

Interactions

Our IVA can help shoppers find stores; discover promotions; check rewards programs; find out where orders are and how to make exchanges and process returns; set up automatic payments and process payments and even provide stress-free tech support. Having access to all these options, customers can even take care of themselves.

Retail 62
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Delighted's retail customer experience guide for 2020 and beyond

delighted

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. For 2020 and beyond, the answer is both.

Retail 40
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A Diehard Fanbase of Customers Help Create Sales Champions

Think Customers

One of the many lessons 2020 has taught us is that game time just isn’t the same without fans. No one becomes a diehard fan overnight – or, in the sales world, after just one touchpoint. This is true as true in sales as is it in sports – probably more so. But what’s the best way to develop diehard fans?

Sales 52
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Delighted’s retail customer experience guide for 2021 and beyond

delighted

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Does the store carry the products customers are looking for?

Retail 69
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

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Loyalty partners: co-creating customer value

Currency Alliance

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. We also make it easier for any customer touchpoint to become loyalty-enabled.

Loyalty 59
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. So, with that context, what will be the top loyalty trends in 2020? Some stars are sticks.

Loyalty 40