Guest Post: How to Build Your Customer Experience Roadmap
ShepHyken
DECEMBER 4, 2020
When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. As we have seen, if you do just one thing for experience, in a vacuum, absent of strategy, you are likely to generate more dissatisfied customers than if you had done nothing.
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