Airlines Customer Base Customer Insights ROI 
Currency Alliance
DECEMBER 19, 2022
In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery.
Currency Alliance
APRIL 10, 2021
Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity.
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ClearAction
MARCH 20, 2020
Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers.
Currency Alliance
FEBRUARY 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty.
Currency Alliance
NOVEMBER 17, 2020
putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.
Currency Alliance
DECEMBER 17, 2019
This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. a German auto servicing retailer, used data from a range of sources to identify if customers would be returning to a hot car, and target a points-based offer for air conditioner maintenance.
Currency Alliance
JUNE 16, 2020
Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. This demonstrates how relatively modest investments can help you tap into a much wider customer base. Engaging employees.
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