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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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All Customers Are Created Equal – Just Some Are More Equal than Others

ShepHyken

Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. The same might go for how much a customer spends.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. The customer shares information and gives the brand permission to communicate in exchange for better experiences and value. They don’t use the data that customers provide. Ways to build perceived value.

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5 Top Customer Service Articles For the Week of April 17, 2017

ShepHyken

Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli. Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base. A repeat customer may not be a loyal customer. Do not confuse the two.

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Customer loyalty: how to seduce customers

LiveChat

You should come up with something unique, something that will reflect your company’s customer care or its personality. Seduce your customers with an awesome loyalty program or by representing the same values that your audience believe in. Customer loyalty hack #1: reward your customers.

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Customer loyalty: how to seduce customers

LiveChat

You should come up with something unique, something that will reflect your company’s customer care or its personality. Seduce your customers with an awesome loyalty program or by representing the same values that your audience believe in. Customer loyalty hack #1: reward your customers.

Loyalty 74
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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. Social Media Changes Customer Service. Social Proof. Finish Strong.