Airlines Customer Journey Innovation Multi-Channel 
Pointillist
MAY 23, 2018
More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.
Currency Alliance
FEBRUARY 26, 2021
Industry incumbents are replaced by those who innovate more effectively – much like in nature. As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. Nearly every function of a business should have some responsibility for building loyalty among customers.
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Currency Alliance
MAY 9, 2022
So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. This major evolution reminds me of how History.com puts it –.
LiveChat
AUGUST 3, 2018
For brands, it’s not about being multichannel any more, it’s about being channel agnostic. Customer journeys have gone from being linear to long winded to now complex, multi-route, multi-device and multi-platform experiences. Can you sell on any channel of your customer’s choice?
Currency Alliance
DECEMBER 4, 2023
Many of the trends from last year … the rise of chief digital officer and other professional technology buyers loyalty personalization digital CX innovation the rise of loyalty fraud B2B and SME loyalty programs less excitement about crypto … are all still highly relevant; it’s simply that the emphasis has shifted.
Currency Alliance
NOVEMBER 14, 2019
Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind.
Currency Alliance
APRIL 10, 2021
The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The days of managing customer touchpoints primarily in owned channels are over.
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