Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.
Beyond Philosophy
JUNE 1, 2015
These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. Loyalty programs continue to grow, but they are also tending to become more closely integrated with brand-building and multi-channel customer experience optimization.
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SurveySensum
MAY 20, 2020
To survive this pandemic, marketing managers need to adapt to resilience, innovation, agility, empathy and emotion and position themselves at the forefront of the longer-term shifts in consumer behavior resulting from this crisis. This is an example of how brands are using Omni-channels to listen to their customers.
Currency Alliance
DECEMBER 20, 2022
During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Brands innovate around digital CX as an effective loyalty driver. An increase in fraud drives innovation around fraud prevention.
Kustomer
APRIL 16, 2020
Only in the future, when innovations permit even further data for both bot and human, can they coexist in beneficial harmony. Not only is the client’s problem important, but the means, or channel, that your company uses to resolve it should be an additional focus. Knowing Your Customer. Vikas Bhambri: (06:39). Gabe Larsen: (15:53).
NICE inContact
MAY 10, 2019
NICE inContact research confirms this trend: Agent-assisted digital channels are gaining ground, with the largest growth in the agent-assisted web chat. SMS and mobile apps also have made gains, though less than chat channels (find more details here ). WebHelp with its CXone platform had just the solutions Swedish Rail needed.
Currency Alliance
FEBRUARY 26, 2021
Industry incumbents are replaced by those who innovate more effectively – much like in nature. As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. In many ways, the best experience we receive from any brand becomes our expectation of every brand.
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