Airlines Innovation Multi-Channel Touchpoint 
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.
Currency Alliance
DECEMBER 4, 2023
Many of the trends from last year … the rise of chief digital officer and other professional technology buyers loyalty personalization digital CX innovation the rise of loyalty fraud B2B and SME loyalty programs less excitement about crypto … are all still highly relevant; it’s simply that the emphasis has shifted.
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Currency Alliance
FEBRUARY 26, 2021
Industry incumbents are replaced by those who innovate more effectively – much like in nature. As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. In many ways, the best experience we receive from any brand becomes our expectation of every brand.
Pointillist
MAY 23, 2018
Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Uncover behavioral segments.
Currency Alliance
APRIL 10, 2021
The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Rewarding non-transactional touchpoints increases the customer’s lifetime value.
Currency Alliance
NOVEMBER 14, 2019
Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows.
Currency Alliance
MAY 19, 2021
Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.
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