Airlines Innovation Multi-Channel ROI 
Currency Alliance
DECEMBER 20, 2022
During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.
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Currency Alliance
DECEMBER 4, 2023
The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Loyalty personalization has been subsumed into a wider conversation about data actionability.
Currency Alliance
FEBRUARY 26, 2021
Industry incumbents are replaced by those who innovate more effectively – much like in nature. As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. In many ways, the best experience we receive from any brand becomes our expectation of every brand.
Currency Alliance
APRIL 10, 2021
Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. A minority of teams are brilliant, but the majority have only executed ‘OK’.
Currency Alliance
FEBRUARY 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. Nobody granted those loans on a whim.
Pointillist
MAY 23, 2018
Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.
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