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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

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The Value Of Building Bridges For Customer Experience, with Curtis Kopf [CB7]

Customer Bliss

Curtis was deeply embedded with customer experience at Alaska Airlines before moving to Premara Blue Cross. Curtis is a visionary leader and digital innovator who has built industry-leading customer experiences at Alaska Airlines, Microsoft and Amazon.com. Prove your points and connect them to ROI. About Curtis .

Airlines 158
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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. A strategy to meet the social customer care goals and objectives.

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Bruce Eidsvik announced as inQuba President, North America

inQuba

He and his team have helped some of the top brands bring their customer experiences to the next level, including Emirates Airlines, Singapore Airlines, AT&T, Verizon, Ping An Insurance, Santander, Home Credit, AKBank, Telstra, Etisalat, Nordea, Telus and many more.

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Meet the 2020 Markie Awards Finalists and Winners

Oracle

Finalists: Alaska Airlines. The Thinker Award for Best Innovation in Marketing . The Upshot Award for Best Demonstrated ROI in Marketing. The Thinker Award for Best Innovation in Sales. The Upshot Award for Best Demonstrated ROI in Sales. The Thinker Award for Best Innovation in Service and Field Service.

2020 75
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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CX Lessons from 5 Thriving Industries

CX University

A brand like Late July Snacks is a great example of a product that achieves great flavor and has all the good-for-your and product-innovation boxes checked, creating an awesome brand experience. With buzzwords like organic, healthy, natural, plant-based, ethically sourced, and many more, millennials are getting hooked on premium snacks.