Airlines Customer Base Innovation Multi-Channel 
Currency Alliance
DECEMBER 20, 2022
Getting customers engaged with the loyalty program remains the primary objective, because offering 1-2% in loyalty points is much less expensive than paying affiliate marketing fees, offering cashback, relying on discounts, or paying Google and others to send you customers. this customer will be especially motivated by this offer).
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Currency Alliance
DECEMBER 4, 2023
Many of the trends from last year … the rise of chief digital officer and other professional technology buyers loyalty personalization digital CX innovation the rise of loyalty fraud B2B and SME loyalty programs less excitement about crypto … are all still highly relevant; it’s simply that the emphasis has shifted.
LiveChat
AUGUST 3, 2018
It’s easy to envy great brands for their loyal customer base or their fabulous products. However beneath that sheen of success, we don’t get to see the thousands of hours spent in building businesses that are ready to weather any storm, withstand intense competition, and please the most exacting customer.
Pointillist
MAY 23, 2018
Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.
Currency Alliance
APRIL 10, 2021
The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The days of managing customer touchpoints primarily in owned channels are over.
Currency Alliance
FEBRUARY 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Most business leaders like the idea of their brand participating in wider coalitions; the sticking point for many is the idea that theirs might be the brand where customers earn points, so that they can burn them elsewhere.
Expert insights. Personalized for you.
52 
Let's personalize your content