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John Paul expands leadership in APAC

John Paul

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. This executive hire will further recruitment in senior commercial leadership positions in key countries in the Region.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. Prioritize and allocate resources (time, money, people, facilities, technology). They are putting more and more pressure on these companies, in both loyalty programs and the act of shopping and the purchase transaction itself, to provide more personal value.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. Prioritize and allocate resources (time, money, people, facilities, technology). They are putting more and more pressure on these companies, in both loyalty programs and the act of shopping and the purchase transaction itself, to provide more personal value.

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Must-see market research sessions at X4 2020

Qualtrics

Check out our guide to the must-see sessions at this year’s X4 for market researchers from the most inspirational stories to the thought leadership that will give you plenty to take back to your organization at the end of the event. World-class thought leadership. Get hands on with the technology. What’s new in XM?

2020 29
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Brand Move Roundup – July 2, 2020

C Space

So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Tesla has overhauled Japanese rival Toyota to become the world’s most valuable automotive company. Tesla remains significantly ahead of peers in product range, capacity and technology.”.

2020 52
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29 must-see sessions at X4 2020

Qualtrics

Check out our guide to the must-see sessions at this year’s X4 from the most inspirational stories to the thought leadership that will give you plenty to take back to your organization at the end of the event. World-class thought leadership. Get hands on with the technology. XM leadership - taking the whole company with you.

2020 34
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In Mobility, Loyalty Strategy Will Decide Who Wins

Currency Alliance

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. This phase won’t last.

Loyalty 56