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Improving B2B Customer Experience: Is It More Personal Than B2C?

Experience Investigators by 360Connext

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. I am often asked about business-to-business (B2B) as a separate experience. It’s totally different than B2C! How can that be? Click To Tweet.

B2C 137
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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon.

B2C 49
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The One Element Of Product & Tech Design That Kills Customer Experience

eglobalis

In the technology industry, specifically within software and hardware usability, design and services, one of the biggest elements that hurts customer experience -- and by that I mean B2B and B2C customers -- is overly-complicated product design.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Interactive Customer Experience (ICX) Summit. The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. Session topics include marketing technology strategy, customer experience design, and data and analytics.

2017 50
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Why are your customers turning away from you?

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The ‘Always On’ Enterprise

Storyminers

Now, customers are front and center in almost every business ecosystem. With advances in technology, digital and mobile, customers demand more attention—and more value—from the brands they choose. This quick about-face is forcing business decision makers to include customer outcomes in their thinking.

2016 60
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Achieving customer experience excellence at seven critical life cycle points

ERDM

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). With today’s technology, I expect e-mails to reflect my individual interests and preferences.’ • ‘We are complex human beings with individual needs. Privacy of preference information is essential.