Optimove

DECEMBER 21, 2023

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. Source: 2023 Survey of B2C Marketers) Our survey of B2C marketers reveals marketers are increasing investments in specific digital marketing strategies.

2023 111

2023 Consumers Brands Marketing 111

BirdEye

APRIL 24, 2023

5 key differences between inbound marketing and digital marketing 7 differences between B2B and B2C digital marketing How to do digital marketing Types of digital marketing channels The benefits of digital marketing Key performance indicators (KPIs) in digital marketing Digital marketing challenges What skills are needed in digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Confirmit

JULY 7, 2017

For business to consumer (B2C) organizations the customer experience can make or break your brand. The most effective method is a Voice of the Customer (VoC) program that collects feedback across all customer touchpoints to deliver meaningful and actionable insights. But how to do this?

Consumers 40

Consumers B2C Return on Investment Touchpoint 40

Confirmit

JULY 7, 2017

For business to consumer (B2C) organizations the customer experience can make or break your brand. The most effective method is a Voice of the Customer (VoC) program that collects feedback across all customer touchpoints to deliver meaningful and actionable insights. But how to do this? Voice of the Customer.

Consumers 40

Consumers B2C Return on Investment Touchpoint 40

BirdEye

NOVEMBER 7, 2023

Say goodbye to missed customer touchpoints and elevate your service game. Reach out to your customers with Birdeye Messaging In this digital-first era, customers prefer seamless interactions with businesses they love, no matter what platform they use. Are you interested in enhancing your customer connections?

Social Media 113

Social Media Communication ROI Sales 113

Thematic

AUGUST 7, 2019

As I later learned, in the business world, ROI or Return on Investment calculations play a similar role. In B2C it could be linking customer IDs via referral codes (like in this Instacart’s example ), in B2B it could be asking new customers who referred them. Get creative! The challenge often lies in elements 3 and 4.

ROI 123

ROI 2019 NPS Metrics 123

Confirmit

MAY 29, 2018

Measure your customers’ satisfaction at different touchpoints across the customer journey, and across your various products and/or services. There are variations for B2B and B2C organizations, between specific industries, and even between regions. Understand your customers’ expectations better.

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40