Banking Interaction Loyalty Programs Rewards Programs 
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?
Currency Alliance
JULY 16, 2020
A common method to enhance customer understanding is partnering with other companies through loyalty programs. These collaborations allow members to earn and redeem reward currencies across a spectrum of brands. Long-Term Rewards Are Losing to Short-Term Thinking. The byproduct of such activity is better data insight.
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Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.
CSM Magazine
MAY 24, 2021
A simple interaction with customers using any of their preferred channels is already building a relationship with them. At the time of this pandemic where physical interactions are eliminated or social distancing is introduced, how will you be able to engage with customers and continue to connect with them on a deeper level?
delighted
JUNE 1, 2022
bank, 82% of failed businesses cited cash flow as a factor in their collapse. Businesses that only interact with their customers for a set period will find this model most useful. Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you.
Qualtrics
APRIL 22, 2020
Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry. Retail Banking and Financial Services. Learn how conjoint analysis and MaxDiff work. Here’s our guide to how Conjoint/MaxDiff can help in your industry.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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