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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

What if we cared about our employees as much (or more) as we do about our customers? For inspiring employee experience ideas, a great place to look is what you’re probably already doing for the customer experience. But what about serving employees? Employee engagement hovers around 9,000.

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The State of CX: A series on customer experience trends and beyond - EX drives CX

Quadient

The common theme in customer experience trends is acceleration. It reflects not only new demands for digital agility and analytics but also a focus on the implementation of customer journey mapping and other customer-centric tools. Annette Franz, Chief Experience Officer, CX Journey, Inc. . .

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Employee engagement : Employees have to be fluent in the company’s CX goal and strategy. They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience. And your programs and processes should reinforce customer connectedness.

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Never Lose Sight Of The Customers – Sue Duris, Director of Customer Experience & Marketing, M4 Communications, Inc.

Customer Guru

She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. Employee engagement, customer journey mapping, omnichannel customer experience, win/loss analysis, and customer success are a few of her many areas of expertise.

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The Value of an Optimized Customer Experience

Call Experts

These customers often leave a positive review on sites like Google, Yelp, Facebook, or your website. Also, when they are happy with the engagement, they will become brand advocates and refer customers. Enhance your brand value in the market, increase referrals, and separate your company as a leading expert in your industry.