Remove Brands Remove CEM Remove Net Promoter Score Remove Retail
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

article thumbnail

4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. Using scents to help create a positive experience for your retail customers works for many different industries though. Don’t underestimate the scent in your retail experience design.

Retail 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. An NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

NPS 83
article thumbnail

What is the purpose of customer experience management?

ViiBE Blog

Automotive , Construction , Energy , Insurance , Retail , SMB , Transport. What's the meaning of customer experience management (CEM)? Customer experience management (CEM) stands for efforts organizations takes to make the customer experience and customer journey as seamless and resolute as possible. ViiBE Blog. Natalia Barszcz.

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

If you want to know, how B2C CX is different from B2B CX, check: this insightful article written by Lynn Hunsaker " The big difference between B2B customer experience and B2C " in MarketingMag Brand experience Brand experience is how you design, see and want your customer experience to be. by David Cooperstein C.

article thumbnail

Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

We know that those habits can shape the fortunes of brands and products. The key takeaways from this are that habits are natural for humans, can be changed if the timing is right, and are integral to building brands.

article thumbnail

Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Believing in the importance of balancing Brand and Experience. In the past, most companies were focused on product and price as well as the brand. This customization requires a great deal of emotional intelligence and training in your Customer-facing employees.