ClearAction

DECEMBER 5, 2023

This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. There you can see the equations for 24 customer experience metrics expressed in money rather than percent or scores, making financial gains obvious. Adapt quickly from ongoing feedback loops after you launch it.

Metrics 62

Metrics Effort Score ROI Chief Customer Officer 62

OpinionLab

FEBRUARY 27, 2017

There has been much talk in financial services circles of the rise of the Chief Customer Officer role and how these figureheads are key to implementing the structures and ethos necessary to create a customer centered organization. Learning 4: Unstructured feedback is valuable but not acted upon.

Financial 68

Financial Chief Customer Officer Feedback Omnichannel 68

ChurnZero

MAY 20, 2021

For Customer Success teams, the data they need (in order of importance) includes CRM data (basic account details, closed-won opportunity details), product usage data (login history, time-in app), engagements (responsiveness, product feedback), support history (ticket volume, open bug duration), and payment history (unpaid invoices).

Customer Success 90

Customer Success Touchpoint Chief Customer Officer Customers 90

Pointillist

MAY 19, 2020

A robust journey measurement and analytics program is your path to improving customer experiences and business results, and to enhancing the ability to secure budget for your targeted initiatives. “ Hank Brigman Customer Experience Strategist Author of TOUCHPOiNT POWER!

Customer Journey 94

Customer Journey Measurement 2020 Management 94

Pointillist

JUNE 5, 2019

High Performers Succeed With a Data-Driven, Journey-based Approach to CX “An understanding of customer feedback doesn’t tell you all you need to know about your customers’ experiences. To get the full picture, you also need to understand actual customer behavior.

Customer Journey 89

Customer Journey Measurement Management NPS 89

Think Customers

NOVEMBER 4, 2019

Volkswagen Australia Builds Trust with Chief Customer Officer Understanding how the customer thinks and behaves is exactly what Jason Bradshaw, the first chief customer officer at Volkswagen Group Australia , has set out to do. Like other parts of the world, Australia’s auto market has been softening.

Automotive 40

Automotive Chief Customer Officer Transportation 2001 40

Wootric

FEBRUARY 14, 2019

Why we love Amy: She’s head of Customer Advocacy at MindTouch. She was tapped to look after the customer experience as a whole as company growth accelerated. Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers.

Workshop 67

Workshop Consulting Customer Experience Professionals Books 67

Kustomer

SEPTEMBER 3, 2020

Depending on the problem or the customer, they could communicate their issues through a variety of channels in a variety of different points of the journey. The customer is always going to give feedback and voice their opinions of their customer experience, whether through company channels or on their own. I love that.

Marketing 52

Marketing Effort Score Metrics Loyalty 52

SmartKarrot

JANUARY 7, 2022

With the continuous evolution of the CX domain on the bottom line, a new role has emerged to assist enterprises in setting up the next level of CX expectations – the Chief Customer Officer (CCO). But the question is still: What exactly do CCOs (Chief Customer Officer) in this relatively new executive position do?

Chief Customer Officer 10

Chief Customer Officer Customer Centricity Social Media Customer Success 10