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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

Their three key priorities—ensuring excellent customer outcomes, empowering colleagues to create fan-worthy experiences, and driving innovation through programmes like ‘Magic Makers’—underscored the bank’s commitment to exceptional customer experiences. Their contact centre and store surveys have also tripled response rates!

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A beginner’s guide to understanding customer touchpoints

delighted

These micro-experiences are called customer touchpoints, and they play a crucial role in fostering customer satisfaction, including trust and loyalty. What are customer touchpoints? What are customer touchpoints? Why is it important to understand customer touchpoints? Let’s dig in.

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13 Best Practices for Website Feedback: Gathering and Utilizing Valuable Customer Insights

SurveySensum

Through website feedback – a compass guiding you toward satisfied customers and higher profits. Website feedback is like having a direct conversation with your customers. By paying attention to this feedback, you can transform your website into an experience that caters directly to their needs.

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35 Essential Questions for Your Next Customer Feedback Questionnaire

Retently

Creating an insightful customer feedback questionnaire can seem daunting. Dive into the steps for effective questionnaire design, crucial areas for feedback, and tactics for maximizing the valuable data you collect without the fluff. Each aspect will be discussed in depth below.

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Optimizing your customer feedback strategy in 2023

Lumoa

No matter what industry you’re in, your customers are eager and encouraged to share their feedback: the good, the bad, and the ugly. Your customers are a wealth of information on how you can improve your marketing, sales, and customer experience. It’s the surest way to build a better product.

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What is the Role of AI in Customer Feedback Analysis?

Lumoa

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.