Chief Customer Officer Customer Journey Mapping Customer Retention Leadership 
Experience Investigators by 360Connext
MARCH 8, 2018
How a company goes to market and the way they plan and execute their marketing plays a significant role in the customer experience, whether or not it is formally defined as a marketing responsibility. Let the customer journey be your guide. One of the best marketing planning tools is an end-to-end customer journey map.
Customer Bliss
AUGUST 28, 2020
In our conversation, Aisling Hassell addressed the challenges of communicating effectively with your leadership team and your employees. And obviously, the last couple of months, as myself and my leadership have had to recast that vision. Use Customer Journey Maps to Strategize Around a Positive Experience.
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Customer Bliss
SEPTEMBER 13, 2018
In my recent vlog, Jeanne’s Daily Dose…Of Reality , I discuss the importance of customer journey mapping and how you can use it to break down silos and unite your leadership team. Develop a Customer Health Dashboard to Help You Focus Your Journey Map Needs.
CX Journey
JUNE 19, 2015
How are you getting employees immersed in the customer experience? And are you still struggling to get buy-in, to get company leadership on board with focusing on the customer? Jeanne Bliss writes about a different approach to achieve customer understanding and organizational alignment: the customer room.
Lumoa
JANUARY 19, 2023
Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey. Here’s an example of how a startup’s customer experience department might be structured.
Amity
MAY 22, 2016
Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it? According to an Aberdeen Report* on Customer Experience Management, the top three drivers for investing in customer experience management are: Improve customer retention – (42%).
ijgolding
OCTOBER 3, 2016
How many customer segments should we have? Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. How many people should we have in our CX team? I could go on.
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