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How to Deliver on Consumer Expectations

Kustomer

Retailers need to tailor the way they interact with consumers in a way that exceeds their expectations in an effort to not only maintain their business, but also to gain customer loyalty. Taking advantage of technology to address, manage and resolve traditional problems is essential for businesses that want to thrive in 2020 and beyond.

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Consider an e-commerce company that sells fashion apparel. Determining this correctly can help solidify your sustainable competitive advantage for years to come. Sales support organizations, historically cost sensitive, have been leading the charge to adopt AI technology in efforts to automate highly administrative tasks.

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Customer Journey Mapping Examples for Beginners

InMoment XI

The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. How and when does your customer interact with your brand, your product, your team? Plot Touchpoints.

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A Comprehensive Guide to Live Chat Outsourcing

Magellan Solutions

As revealed in Live Chat Statistics 2020 , 79% of customers prefer live chat support. Unlike other communication channels, live chat doesn’t have lengthy back and forth interaction. Having a live chat option on your website gives you a competitive advantage. Why Is Live Chat the Best Channel for Customer Support?

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

In the 21st century, consumer buying behavior research has continued to evolve, with researchers exploring the impact of technology on consumer behavior, including the rise of e-commerce and social media, and mobile devices on the shopping experience. These factors include age, income, gender, lifestyle, personality, etc.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. Competitive edge: Good brand perception helps customers easily recognize your brand.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Stackla research brings forth the fact that 86% of customers look out for brand authenticity before they support a brand. Quality content in the form of in-depth blogs and comprehensive e-book sets you apart in the industry as thought leaders. b) E-Commerce Industry – AMAZON. Image Source: Post Planner. (c)

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