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The Art of Selling CX

Horizon CX

By consistently delivering products that not only meet but exceed customer expectations, Apple has cultivated a devoted customer base, driving repeat business, and supporting its strategic objective of sustaining a premium market position.

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How to Deliver on Consumer Expectations

Kustomer

Focusing on opportunities that go above and beyond, personalizing interactions and providing services that ensure a competitive advantage are imperative to surviving and thriving as a business today. — it’s about exceeding their anticipated desires to drive loyalty.

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Consider an e-commerce company that sells fashion apparel. Determining this correctly can help solidify your sustainable competitive advantage for years to come. Sales support organizations, historically cost sensitive, have been leading the charge to adopt AI technology in efforts to automate highly administrative tasks.

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A Comprehensive Guide to Live Chat Outsourcing

Magellan Solutions

As revealed in Live Chat Statistics 2020 , 79% of customers prefer live chat support. Having a live chat option on your website gives you a competitive advantage. Besides traditional phone and email support can’t stand the competition alone. What are the Pros and Cons of Outsourcing Your Live Chat Support?

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Customer Journey Mapping Examples for Beginners

InMoment XI

In the post-acquisition phase, Customer Success and Support own certain customer touchpoints, and are likely already gathering feedback about them from customers. These touchpoints may include the end of the onboarding cycle in SaaS , order delivery in ecommerce, a customer support interaction. Or journey by departments ….

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

In the 21st century, consumer buying behavior research has continued to evolve, with researchers exploring the impact of technology on consumer behavior, including the rise of e-commerce and social media, and mobile devices on the shopping experience. These factors include age, income, gender, lifestyle, personality, etc.

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Brand Move Roundup – May 26, 2020

C Space

Fashion label Gucci ’s creative director, Alessandro Michele, has announced that the brand is slashing the number of fashion shows it holds each year from five to two. Declaring the fashion week calendar obsolete, Michele said he was no longer adhering to a rota staked out by spring/summer, autumn/winter, cruise and pre-fall shows.

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