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Emerging Trends Revealed in Unique CX Research

Beyond Philosophy

One of the critical pieces of insight that came out of the study was the thing that people want most of all in 2020 is growth, whether that means in revenue, market share or return on investment (ROI). ROI is one of the areas the organizations are struggling with regarding their investment in Customer Experience.

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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

Once you have a baseline of your Customer Satisfaction Score (CSAT), Net Promoter Score (NPS) or customer sentiment or the like, you will have a way to gauge if you’re doing better or worse for customers. Combined viewpoints: Customers are complex and nuanced, just like each of us is.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Great customer experiences are created by designing and understanding the end-to-end journey of your customer, from before they are aware of your brand all the way through to when they leave you or become your greatest advocate. . Are you satisfied with customer satisfaction? It’s all about what you expect!

Metrics 273
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Is Customer Experience Dying? The Pioneers of CX Discuss

Beyond Philosophy

In addition to oversimplifying both the concept and the solution, the third reason Customer Experience as we know it is dying is because organizations jumped on the Customer Experience bandwagon without knowing what it means. We explore the many reasons why customers do what they do—and what you should do about it.

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How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals

Thematic

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

ROI 100
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Heidi Martin, strategy and insights consultant at Art Gallery of New South Wales, said that CX pros need to drop their preconceptions about the customer journey. Companies must welcome customer feedback and continually test and learn from new ideas. Get more ROI out of your content. Think creatively during recruitment.

2016 267
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How to get buy-in from decision makers to truly improve CX: A report from surveying 150 CX professionals

Thematic

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

ROI 62