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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 3] [link]. [5] 5] [link]. [6]

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5 Proven Strategies To Help Remote Contact Center Agents Feel Valued

Playvox

For your remote agents, however, it’s often all work with little reward. In addition to feeling the mental and emotional weight of consumer-facing jobs, remote contact center agents are experiencing redundancy that can make their jobs feel tedious. Improve Your Remote Contact Center Agent Training Program.

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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. Enterprise Retail Grocery Report October 2018.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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COVID-19 has changed how we do everything – here’s how Conjoint and MaxDiff can help you respond

Qualtrics

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry. Hospitality.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

While martech will continue to evolve rapidly, the low-hanging fruit is in using technology between partners to create more opportunities for customers to earn and burn, and capture a better perspective of what the customer cares about. Of course, the true cost was far higher, because it led to damaging customer experiences.