Second to None

FEBRUARY 4, 2020

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].

Consumers 67

Consumers Hospitality Rewards Programs Retail 67

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares.

Travel 40

Travel Hospitality Customer Journey Airlines 40

CSM Magazine

FEBRUARY 1, 2024

In these places, no matter how great the product is, the service affects the consumer’s view of the company. A restaurant can hire the greatest chef in the world, and still have poor reviews because of the service the customer receives. Increased customer engagement with weekly social media question and answer sessions.

Net Promoter Score 52

Net Promoter Score Social Media Rewards Programs Customer Retention 52

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. So the initiative offers meaningful utility to many customers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36