Consumers Hotels Rewards Programs Social Media 
Experience Investigators by 360Connext
APRIL 23, 2015
I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. I am a huge fan since it has saved me more than once. and the not so good. What’s next?
CSM Magazine
FEBRUARY 1, 2024
It may include everything from answering phones at a hotel to providing social media support for a large corporation. In these places, no matter how great the product is, the service affects the consumer’s view of the company. Increased customer engagement with weekly social media question and answer sessions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Currency Alliance
APRIL 15, 2024
Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.
Up Your Service
MAY 3, 2017
For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Good or bad, social media massively amplifies the word-of-mouth effect. Take hotels, which [often] don’t anticipate any future travel needs at checkout.
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
Currency Alliance
FEBRUARY 26, 2019
An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Choice Hotels’ Smart Privilege scheme is another good example.
Currency Alliance
JULY 24, 2018
The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. Since then, over 200 hotels that were not IHG have had my custom instead. Travel-Sick. “I
Expert insights. Personalized for you.
218 
Let's personalize your content