Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. As I’ll discuss later, most consumers are a lot like me. grocery chain Kroger has used its rewards program to mine data for years.

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Loyalty Loyalty Programs Airlines 2012 137

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Loyalty Programs Loyalty Airlines Banking 52

Up Your Service

MAY 3, 2017

For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Personalization and memorization deal with the fact that airlines or hotel brands should already know something about who I am and what I like.”.

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Hospitality Travel Brands Airlines 74

SurveySparrow

JUNE 22, 2023

It allows guests to see wait times for attractions, order food, and even unlock their hotel room, ensuring a hassle-free experience at their parks. Tesla Sector: Automotive Tesla has completely revolutionized the car-buying experience with their direct-to-consumer sales model. The Disney app provides a perfect example of this effort.

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Customer Journey Mapping Customer Experience E Commerce E-support 52

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. At a hotel check-in, there is almost always a look-up-and-confirm process before checking them in.

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Travel Hospitality Customer Journey Airlines 40

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

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Service Untitled

JUNE 16, 2011

Many retailers have recognition and reward programs. Of course the reward programs were started to collect customer data and track spending habits, but don’t we all get tired of our key fobs full of little plastic attachments we need to scan at every store? So how does a business show customers they really care?

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Loyalty Rewards Programs Hotels Magazine 43

Currency Alliance

NOVEMBER 14, 2019

Hotels need to get rid of tiny plastic shampoo bottles (or prove that they are better than alternatives). People are increasingly aware of ‘greenwashing’ brands, which claim environmental credibility without acting, so it’s critical that operating practices and program design are fully aligned with messaging. CEO Glenn Fogel said….

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Loyalty 2020 Hotels Loyalty Programs 40

Inbenta

JUNE 30, 2021

Tourism, hospitality, and leisure companies have been extremely touched by the Covid pandemic, with thousands of canceled flights, hotel bookings, and more. TravelClub is the leader reward program in Spain with over 6 million subscribers. Chatbot examples in the travel & leisure industry. TravelClub.

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Insurance Airlines Travel Healthcare 105

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Choice Hotels’ Smart Privilege scheme is another good example.

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Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? They may be worth.5

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Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

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Loyalty Loyalty Programs Multi-Channel Travel 52

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Food and beverage companies, cruise lines, airlines, and hotels are facing some unique challenges as people are forced to stay home.

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Hospitality Retail Rewards Programs ROI 29

Service Untitled

APRIL 14, 2010

Their rewards program provides 2 points for every dollar spent at Nordstrom’s and provides for 1 point when I use the card elsewhere. I can also convert points to miles on many different airlines, and use the points and redeem them at various hotels and Hertz car rentals. has extended the First-Time Home Buyer Tax Credit.

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Blog 2010 Rewards Programs Hotels 41

Currency Alliance

JULY 24, 2018

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. Since then, over 200 hotels that were not IHG have had my custom instead. Travel-Sick. “I

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Travel Airlines Customer Experience Hotels 40

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MARCH 21, 2019

Responsys , a cloud-based Campaign Management platform particularly prevalent in the airline industry, has been adopted by the Landmark Group of consumer brands to avoid this problem. For example, a hotel chain could define a rule that granted 2% of a customer’s total spend in the form of points. Maintain competitive edge.

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Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Town Lodge Hotels. consumer goods (Fitbit). Musica (entertainment).

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Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

JUNE 19, 2019

When I last converted a hotel currency into United Airlines MileagePlus, it took three or four business days. Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal. This is a huge problem for the consumer.

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Magazine Loyalty 2019 Loyalty Programs 49