Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

B2B 99

B2B Marketing Social Media Advertising 99

Totango

NOVEMBER 27, 2023

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.

Customer Success 105

Customer Success Touchpoint Customers Insights 105

Gravy Analytics

JULY 8, 2019

Anonymous mobile location signals, when properly cleansed, aggregated, and enriched, give marketers access to powerful offline insights. This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. What can marketers do with Persona data?

Fashion 82

Fashion Travel Consulting Events 82

Totango

FEBRUARY 22, 2021

This new focus on the customer shined a light on the gaping holes many companies had in their customer success strategies, and they began to seek out a solution that could help them integrate customer-centric practices throughout their operations. Are you ready to start changing your customer success game?

Customer Success 62

Customer Success 2020 Hospitality 2003 62

ChurnZero

AUGUST 13, 2021

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.

Customer Success 98

Customer Success Webinar Communication Interaction 98

ChurnZero

AUGUST 13, 2021

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.

Customer Success 52

Customer Success Webinar Communication Interaction 52

SurveySensum

DECEMBER 29, 2021

Why segment your customers? Types of customer segmentation. How do you segment customers – Step by Step. How does customer segmentation improve marketing? Difference between customer segmentation and market segmentation. Why should you choose SurveySensum for customer segmentation?

Customers 52

Customers Marketing Feedback NPS 52