Customer Base Customer Relationships Multi-Channel Travel 
Optimove
MAY 25, 2023
Reader – if you’re not already doing so, it’s time to focus on decreasing churn, increasing retention, and optimizing the cross-sell to maximize customer lifetime value. Here’s why: Retention reigns supreme : Building strong, long-lasting customer relationships is the foundation of maximizing CLV.
Optimove
MARCH 29, 2022
On the official PR we say how “the acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform, which empowers brands to connect with existing customers and deliver personalized multichannel journeys, at scale.”.
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Currency Alliance
DECEMBER 4, 2023
But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. If you’re considering joining a loyalty coalition or operating one, as do many brands in travel, retail and financial services – there are a few things to keep in mind.
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. voucher-based. Great service in unexpected places.
Currency Alliance
NOVEMBER 17, 2020
The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. travel or luxury goods). billion (USD).
Currency Alliance
DECEMBER 1, 2020
These organizations will have evolved their omnichannel strategies to accommodate personalized fulfillment, and be able to respond to any customer request or expectation in real-time. Multi-serviced. Customer singular. All the discussions about being ‘omnichannel’ will disappear, because shoppers are already channel-agnostic.
Currency Alliance
FEBRUARY 10, 2020
The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Actually, they could profit from it handsomely. This is nonsense.
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