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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

By integrating data-driven insights, advanced technology, and customization options, Nike has successfully built a loyal customer base that feels valued and understood, making it a prime example of how personalized customer experiences in retail can drive brand loyalty.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Multi-Channel Feedback Collection Reach out to customers across multiple channels with SurveySparrow’s multi-channel feedback collection feature. The channels can be anything from email and social media surveys to website and in-app surveys. The method is simple enough – read customers for their continued patronage.

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Create memories that tell your brand story

CX University

Whilst these interactions are micro-moments in the end-to-end customer journey, customer perception may not be reality but is an undeniable belief system that belongs exclusively to its bearer.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

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5 Efficient Ways to Boost Customer Loyalty

GetFeedback

Whether you’re experiencing slowdowns with your delivery, you’re releasing a new product, or anything else, share this with your loyal customer base to build trust.”. Start a customer loyalty program. Learn how GetFeedback can help you exceed customers’ expectations— start your free trial today.

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