Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Your payment card may register at dozens of online and offline touchpoints every day.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

SEPTEMBER 25, 2020

Did you know that sending a simple question where you ask your customer how satisfied they are with you not only helps your existing relationship, but is also great for getting new customers. Similarly, you can increase sales using surveys by rolling out online surveys. How to increase sales using surveys: 1.

Sales 59

Sales Loyalty Programs Feedback Net Promoter Score 59

SmartKarrot

NOVEMBER 2, 2020

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention. ” 31. “Use

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. This should happen across touchpoints: social engagement, reviews, referrals, etc.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Profit is derived from engagement that links directly to incremental sales.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Bold360

JULY 13, 2017

Creating a truly multichannel strategy means reaching out to your customers on the touchpoints that they use, and ensuring there is consistency throughout. For customer service, customers should be able to reach out by email, phone, live chat or in person and expect a consistent feel as well as the same information.

Multi-Channel 56

Multi-Channel Omnichannel Advertising Social Media 56

Currency Alliance

JUNE 19, 2019

Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. lift in recorded sales.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52