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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness. The aim is to create an environment that motivates customers to return, not just for products but for the experience itself. Lush stores provide a sensory experience where customers can touch, smell, and try products.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I think the scope of what customers were looking to change back then was much different. Now we are seeing chief customer care officers and CEOs, chief excellence officers. Our customers have new titles: They’re not just VPs of Service who manage the operations of call centers. We bring mutual customer success.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I think the scope of what customers were looking to change back then was much different. Now we are seeing chief customer care officers and CEOs, chief excellence officers. Our customers have new titles: They’re not just VPs of Service who manage the operations of call centers. We bring mutual customer success.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

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10 Keys to Organic Growth via Customer Experience

ClearAction

10 Keys to Organic Growth via Customer Experience Lynn Hunsaker. User experience design, customer care, CRM, VoC, engagement / retention / loyalty programs — all of these inject insights and tailoring to customers’ needs and the company’s growth. Innovation — Creating Mutual Value.

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COVID-19 has changed how we do everything – here’s how Conjoint and MaxDiff can help you respond

Qualtrics

Customer care – Conjoint/MaxDiff can help improve your support and care operations, with insight into what components of your customer care program are most important to your users, as well as what elements they’d be willing to pay more for. Hospitality.