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Building a Great CX Team

CX Accelerator

Collaboration with Ben Motteram and Nate Brown To transform an organization into one that is more customer centric is a complex task that requires many different skills. Customer experience is multi-disciplinary. Customer Insights/Measurement/Analytics. Customer Journey Mapping.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage. And your programs and processes should reinforce customer connectedness.

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Marketing’s Role in the Customer Experience Journey

ClearAction

She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. And the final part of this case study describes how Hootsuite increases Marketing impact by making use of these insights across all of Marketing’s functional areas.).

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Top 5 Voice of Customer Programs for Building a Solid VoC Strategy

SurveySparrow

A Voice of Customer program goes beyond traditional customer feedback by using a systematic approach to gather, analyze, and act upon customer insights. Based on these insights, businesses make informed decisions to improve the overall customer experience, and drive meaningful change.

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. Arie is a Customer Strategy, Customer Lifecycle Management, Customer Insight, and Innovation Consultant.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Organized by the Customer Experience Professionals Association (CXPA), the 2017 Insight Exchange gathers over 300 CX professionals for world-class customer experience learning and networking. You’ll also like: “ 10 Customer Experience Quotes to Inspire Your Entire Organization ”.

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CX Experts We Love

Wootric

Why we love Colin: He’s a keynote speaker, best-selling author of several books such as The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level , the CEO of Beyond Philosophy , and Co-Host of The Intuitive Customer Podcast. Melinda Gonzalez. Sarang Bhatt.