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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52
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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

We work with companies just starting out in Customer Experience as well as those who are more advanced along their Customer Experience path. Delivering Customer Experience excellence involves changing a company from the insight out. We believe that excellence in Customer Experience is based upon 5 principles.

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On Metrics and Complacency

CX Journey

Here's what happens and why the work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. ?Customers Customers change. Customer needs, desires, and expectations change.

Metrics 35
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On Metrics and Complacency

CX Journey

Here's what happens and why the work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. ?Customers Customers change. Customer needs, desires, and expectations change.

Metrics 32
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How Do You Know When It's Time to Redesign Your VoC Program?

CX Journey

Either way, it's likely that it's time to revisit your customer listening efforts to ensure they meet today's standards and requirements.

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

Gabe and Nate provide valuable insights on change management and how companies can evolve and thrive in the new market. The Need for a CX Change Coalition. Customer service is still a relatively new department and career path. As the market and customer changes, companies change. Gabe Larsen: (03:52).