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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. A disloyal generation?

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How To Maintain Strong Customer Engagement During COVID-19

CSM Magazine

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

Customer service is a broad term that covers a large number of tasks. As you tailor your CV to meet the needs of the customer service job you want, you should focus not only on the support skills you have to offer, but how they directly relate to the industry you want to work in.

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10 Ways to Turn First-Time Buyers into Repeat Customers

CSM Magazine

Customers today expect streamlined purchases with intuitive interfaces and payment security measures. Purchasers want to know that their information is secure and buyers need access to customer service at any time. Provide a Customer Service App. A customer service app is a great tool for businesses of all sizes.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. Does the customer journey flow smoothly? There are several considerations here.

Loyalty 59
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Consumer banking: money can’t buy loyalty

Currency Alliance

In retail banking, this manifested in various ways: relatively high interest rates and ‘free’ account services in the UK, or card-linked offers (CLOs) which found a degree of appeal in the US and have been expanding worldwide. Bribing customers is easy and, as with most easy initiatives, not very profitable.

Banking 40