Remove Customer Engagement Remove Rewards Programs Remove Social Media Remove Travel
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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

If you travel a bit, as I do, this app can be a lifesaver. It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. First, let me share my experience with TripIt the app. and the not so good. Think about it.

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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

Tourism 56
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

Customer service is a broad term that covers a large number of tasks. It may include everything from answering phones at a hotel to providing social media support for a large corporation. A restaurant can hire the greatest chef in the world, and still have poor reviews because of the service the customer receives.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

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Loyalty partners: co-creating customer value

Currency Alliance

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. I’m a case in point.

Loyalty 59
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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. A useful set of segments might include: For Travel.

Loyalty 45