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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

If you travel a bit, as I do, this app can be a lifesaver. It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. First, let me share my experience with TripIt the app. and the not so good. Think about it.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. Your members will thank you—and so will your agents.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Good or bad, social media massively amplifies the word-of-mouth effect.

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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

It may include everything from answering phones at a hotel to providing social media support for a large corporation. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Increased customer engagement with weekly social media question and answer sessions.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time. Among various social media marketing techniques, meme stands out because of the way it can connect with the customers.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.