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Getting Started with Location Intelligence: Visitations

Gravy Analytics

This data can be used to improve ad CTRs and ROI, for competitive intelligence, and to improve the customer experience. You can also segment devices by frequency of visit to better understand customer engagement with your brand.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

The Value of Personalization in Sales McKinsey has found that personalization provides distinct, tangible advantages for companies: It can reduce customer acquisition costs by as much as 50%, lift revenues by 5-15% and increase marketing ROI by 10-30%. Add value that’s relevant to them throughout the journey.

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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

While MTAs are getting more and more sophisticated, they still have major drawbacks like: The attributed ROI does not take into account offline media. They also do not take into account outside factors such as social perceptions, personal customer beliefs, pricing, promotions, seasonality, or the economy.

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What’s Your Mobilization Strategy?

Alliance by IFS

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies. For more information, you can download the white paper here.

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

Recommended for you: Agent Assist ROI Calculator. Tools such as intelligent routing ensure that your customer’s inquiry gets to the right person at the right time, with the flexibility you need to define your own unique routing procedures. This post includes highlights from our Omnichannel white paper. White Paper.

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Inside Customer Success: Oracle Marketing Cloud

Amity

It was a transformational period for me because I realized that with authentic engagement, intelligence, and technology you can scale this kind of thing. To learn more about Eloqua's Customer Success story, download our white paper: From $0 to $1 Billion, Scaling Customer Success at Eloqua.

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What is Voice of the Customer (VoC)?

Confirmit

We recommend you follow the 5 stages below to ensure your VoC program delivers the insight you need to build strong customer experiences, create competitive advantage and generate ROI. Customers are, and should be, at the center of everything you do. White Paper. 7 Secrets of Voice of the Customer Success.