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Customer experience is arriving for the unicorns

Customer Bliss

Saw recently on TechCrunch that Sprinklr, an eight-year old unicorn company with a valuation of around $1.8 billion, is moving from a pure social signals platform to a customer experience platform. A lot of times, CCOs or SVPs of Customer Experience are hired because the company wants to be more customer-driven.

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How to Think Like a Service Brand and Take the Lead

CSM Magazine

Accelerated by the pressures of Covid-19 and enabled by digital, brands are trying to respond to the ongoing challenge of commoditisation by moving from transactional to long-term value driven relationships with customers. In effect, service brands tend to have the raw materials to become experience-driven businesses. in 2010 to $4.1B

Brands 52
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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

When you build a Customer Success organization from the ground up, it’s easy to get caught in the trap of doing the wrong things well. That’s why it’s essential to invest in the people, processes, and technologies that create the most value for your customers and your organization. You don’t know why your customers churn.

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How 4 Retail Brands Deliver Modern Customer Support

Kustomer

What are the core principles of a modern retail customer experience ? As a result, many DTCs have transformed customer support into personalized experiences that build loyalty and lifetime value. A lot has been written about the CX revolution led by cult-fave-turned-unicorn beauty brand Glossier.

Retail 45
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Beacon Brands: Success Through Bucking the Trend

C Space

Say the word ‘unicorn’ in business and minds inevitably jump to those rare billion-dollar tech start-ups whose achievement is highly coveted. Yet there is another type of unicorn that manages to fly under the radar of industry veneration but which is, in many respects, no less impressive. Alaska Airlines put customers first.

Brands 40