delighted

OCTOBER 22, 2019

For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. In this blog, we’ll examine 4 real-world examples of companies using NPS to gain insight into their businesses. If you don’t measure NPS, you’ll never fix the root cause of customer problems,” says Richardson.

Net Promoter Score 41

Net Promoter Score NPS Measurement Feedback 41

Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. So the initiative offers meaningful utility to many customers. A disloyal generation? Online-to-offline.

Magazine 52

Magazine Loyalty Innovation 2020 52

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. Click here to view SlideShare. Yep, we’ve been at this a while.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Currency Alliance

FEBRUARY 26, 2019

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. American Airlines’ AAdvantage program was one such early example. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck. Maintain competitive edge. Consider AI.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58