Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

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Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2017

A few examples – just so readers don´t think I am inventing this – include Amazon Prime (household penetration), Nordstrom (multi-tender), Hilton Honors (redeeming with Amazon), La Quinta Hotels (Redeem Away), Tesco (increased redemption partners), and the list goes on.

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Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? voucher-based.

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Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 26, 2019

But high implementation cost is no longer a constraint for loyalty programs, as the major loyalty technologies are now cloud-based (although not all embrace a low cost SaaS business model). The future represents much more collaboration among brands to serve common customers more effectively. Choice Hotels introduced a Book.

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Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Now, these legacy systems are showing the strain. Making the same progress in loyalty has been much more difficult. Hatch loyalty.

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Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards).

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Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Loyalty programs are essentially a value exchange.

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Loyalty Programs Loyalty Hotels Multi-Channel 52