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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Some companies simply don’t want to share their customer data. Technology has advanced so strategically in recent years, particularly in terms of microservices and SaaS platforms where brands share technology costs, that any program operator should benefit from collaborative loyalty with little investment.

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Rethinking loyalty for mobile

PK

As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. members of its loyalty program, marking a 16 percent year-over-year increase. Learn more about how to design the right rewards program for your organization. million active U.S.

Loyalty 52
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Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Oracle

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? In this 10th video on the Smarter Demos series, we take a look at some of the latest in omnichannel retail technology.

Demo 45
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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 3] [link]. [5] 5] [link]. [6] 6] [link].

Brands 73
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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

The following article is a guest post submitted by POSbistro, an organization dedicated to helping restaurant improve the experience they provide via enhanced technology: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Segmentation.

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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 1,2,4] (2018).

Brands 48
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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

liquidity), shared technology, removal of unnecessary intermediaries, and overall fewer restrictions that stifle customer engagement. Unfortunately, I predict most brands will remain frozen in their current program design – waiting for more (and ever more) evidence that they must evolve.

Loyalty 52