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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

By predicting what customers want before they know it themselves, retailers can increase the likelihood of repeat purchases and deepen the customer-brand relationship. It features a half-court for basketball, a soccer trial area, a treadmill that simulates outdoor runs, and a customization bar for personalizing sneakers.

Retail 78
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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

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Rethinking loyalty for mobile

PK

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. In short, mobile empowers brands to engage customers in new ways.

Loyalty 52
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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58
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Highlights of Customer Experience Strategy Advice

ClearAction

Shared vision, strategic planning, and governance are rarely discussed in customer experience literature. Collaboration, teamwork, and involvement of multiple functional areas in taking action on customer insights must be well-thought-out and institutionalized across your company for long-lasting results. Follow the money.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45
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How to Enhance CX in Retail With Customer Feedback?

SurveySensum

To address this, we have put together a comprehensive guide that provides insights into common pain points in both digital and in-store retail experiences , providing actionable strategies to resolve them. Analyzing this feedback using powerful text analytics , they discovered important insights. The observation?

Retail 52