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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing 

Optimove

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. online players, offers valuable insights into players’ trends and preferences.

2023 52
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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52
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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

The insights captured from customer data, be it from self-checkout kiosks or website analytics, are invaluable, enabling a shopping experience that feels as if it’s designed just for them, thanks to AI algorithms that understand purchasing behaviors and preferences.

Retail 78
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62
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20+ ideas on how to promote your business locally

BirdEye

Loyalty incentives programs 15. Sponsor charities or local sports teams 19. Showcase your business offerings, share industry insights, and use incentives to increase social media engagement. Provide valuable insights and timely responses to build trust. Invest in traditional advertising 14. Give away samples 21.

Seminar 98
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Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

Watch this space for more World Cup insights. In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Historically, new players acquired during sporting events have a 25% lower retention rate. Gain more from active players?